{"id":36234,"date":"2026-10-09T15:14:42","date_gmt":"2026-10-09T13:14:42","guid":{"rendered":"https:\/\/owm-summit.de\/?page_id=36234"},"modified":"2026-10-14T18:04:20","modified_gmt":"2026-10-14T16:04:20","slug":"agenda-2026","status":"publish","type":"page","link":"https:\/\/owm-summit.de\/en\/agenda-2026\/","title":{"rendered":"Agenda 2026"},"content":{"rendered":"
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Agenda 2026<\/h1>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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08:00\u201309:00<\/span><\/h5>

Networking Breakfast<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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09:00\u201309:15\u00a0<\/h5>

Herzlich willkommen zum OWM Summit 2026<\/h4>

Maike Abel<\/strong>
OWM Vorsitzende
Nestl\u00e9 Deutschland AG<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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09:20\u201309:30\u00a0<\/h5>

The OWM Members\u2018 Voice: Trendbarometer 2026<\/h4>

Susanne Kunz<\/strong>
OWM Gesch\u00e4ftsf\u00fchrerin<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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09:35\u201309:55<\/h5>

Beyond our Bubble: Perspective Shift<\/h4>

Stefan M\u00f6lling<\/strong>
RMS. Der Audiovermarkter.<\/p>

Julie Potash Slavin
<\/strong>MS, LMFT I aka DJ Hesta Prynn<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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10:00\u201310:20<\/h5>

Trained on Us, Why Humans Own the Future of Marketing<\/h4>

Sarah Salter<\/strong>
WPP<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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10:25\u201311:05<\/h5>

Starke Medienlandschaft f\u00fcr starke Marken<\/h4>

Annette Calandrini
<\/strong>OWM Vorstand
FERRERO MSC GmbH & Co KG<\/p>

Florian Bluhm<\/strong>
OWM Vorstand
CEWE Stiftung & Co. KGaA<\/p>

Lennart Harendza<\/strong>
Seven.One Media<\/p>

Daniel P\u00f6lkemann<\/strong>
OVK \/ Media Impact GmbH & Co KG<\/p>

Anja Martensen<\/strong>
The Trade Desk<\/p>

Matthias Sch\u00f6nwandt<\/strong>
Kaufland Stiftung & Co.KG<\/p>

Frank Vogel<\/strong>
Ad Alliance & Sky Media<\/p>

Moderation:\u00a0
Eva-Maria Schmidt<\/strong>
HORIZONT<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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11:05\u201311:50<\/h5>

Networking Break (incl. Coffee & Food)<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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11:55\u201312:35<\/h5>

Messbarkeit als W\u00e4hrung – Welche KPIs Werbung wirklich relevant machen<\/h4>

Daniel Draenkow
<\/strong>OWM Vorstand
Deutscher Sparkassen- und Giroverband e.V.<\/p>

Daniel J\u00e4ger<\/strong>
OWM Schatzmeister
Deutsche Telekom AG<\/p>

Mike Follet<\/strong>
LUMEN Research<\/p>

Dimitri Herber<\/strong>
Weischer.Cinema<\/p>

Kerstin Niederauer-Kopf<\/strong>
AGF Videoforschung<\/p>

David Roland<\/strong>
TikTok<\/p>

Julia Sch\u00f6rner<\/strong>
The Walt Disney Company<\/p>

Moderation:
Rolf Schr\u00f6ter<\/strong>
W&V<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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12:40\u201313:15<\/h5>

Die neue Social Media Realit\u00e4t: Algorithmen zersplittern. Communities entstehen. Marken m\u00fcssen lernen zu navigieren.<\/h4>

Giuseppe Fiordispina<\/strong>
OWM Vorstand
CUPRA SEAT Deutschland GmbH<\/p>

Patrick Swientek<\/strong>
OWM Vorstand
Danone Deutschland GmbH<\/p>

Marianne Stroehmann<\/strong>
Google Deutschland GmbH<\/p>

Paulina Schumann<\/strong>
charles & charlotte<\/p>

Oliver Wendt<\/strong>
Reddit<\/p>

Moderation:
Christian Rickens<\/strong>
brand eins<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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13:20\u201313:50<\/h5>\n

Gebaut, um zu bleiben: Markenf\u00fchrung in volatilen und fragmentierten M\u00e4rkten<\/h4>\n

Kristina Bulle<\/strong>
OWM Vizevorsitzende
Procter & Gamble Service GmbH<\/p>\n

Christoph Weber<\/strong>
OWM Vorstand
Freudenberg Home and Cleaning Solutions<\/p>\n

Stijn Mentrop-Huliselan<\/strong>
McDonald\u2019s Deutschland LLC<\/p>\n

Michael Schuld<\/strong>
Media Markt Saturn Retail Group GmbH<\/p>\n

Moderation:
Wolfram Kons<\/strong>
Journalist, Moderator<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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13:50\u201314:00<\/h5>

Der Blick aufs Ganze<\/h4>

Susanne Kunz<\/strong>
OWM Gesch\u00e4ftsf\u00fchrerin<\/p>

Maike Abel<\/strong>
OWM Vorsitzende
Nestl\u00e9 Deutschland AG<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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14:00\u201315:00<\/h5>

Networking Lunch<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Agenda 2026<\/h1>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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OWM Summit 2026
<\/span><\/span>Erfolgreiche Markenf\u00fchrung.\u00a0<\/span><\/span> \u00a0<\/span>
<\/span>Vernetzt. Und zukunftsf\u00e4hig.<\/span><\/span><\/h1>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Die Welt der Markenf\u00fchrung ver\u00e4ndert sich rasant. K\u00fcnstliche Intelligenz, neue Technologien, Daten und eine fragmentierte Medienlandschaft er\u00f6ffnen neue M\u00f6glichkeiten und stellen Werbungtreibende vor neue Herausforderungen.<\/p><\/div><\/div><\/div>

Wie bleibt Werbung relevant? Wie entsteht Vertrauen? Und wie gelingt erfolgreiche Markenf\u00fchrung in einer zunehmend vernetzten Welt?<\/b><\/p>

Der Summit bringt die Entscheider der Branche zur Meinungsbildung, zum Austausch und Br\u00fcckenbauen zusammen. Hier treffen Perspektiven aus Marken, Medien, Plattformen und Technologie aufeinander. Inspirierende Keynotes, kontroverse Diskussionen und neue Impulse schaffen Orientierung, st\u00e4rken den Austausch und bringen gemeinsame L\u00f6sungen voran.<\/span><\/p>

Denn die Zukunft erfolgreicher Werbung entsteht nicht im Alleingang. Sie braucht Transparenz, Vertrauen und starke Partnerschaften.<\/p>

F\u00fcr starke Marken. F\u00fcr eine zukunftsf\u00e4hige Branche.<\/b><\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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08:00\u201309:00<\/span><\/h5>

Networking Breakfast<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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09:00\u201309:15 | Summit Opening<\/h5>

Herzlich willkommen zum OWM Summit 2026<\/h4>

Maike Abel<\/strong>
OWM Vorsitzende
Digital & Corporate Marketing Director
Nestl\u00e9 Deutschland AG<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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09:20\u201309:30 | Summit Opening<\/h5>

The OWM Members\u2018 Voice: Trendbarometer 2026<\/h4>

Susanne Kunz<\/strong>
OWM Gesch\u00e4ftsf\u00fchrerin<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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09:35\u201309:55 | Opening Keynote<\/h5>

Beyond our Bubble: Perspective Shift<\/h4>

Stefan M\u00f6lling<\/strong>
CEO
RMS. Der Audiovermarkter.<\/p>

Julie Potash Slavin
<\/strong>MS, LMFT I aka DJ Hesta Prynn<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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10:00\u201310:20 | Opening Keynote<\/h5>

Trained on Us, Why Humans Own the Future of Marketing<\/h4>

Sarah Salter
<\/strong>Vice President, Global Partnerships & AI Innovation
WPP<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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10:25\u201311:05 | Opening Keynote<\/h5>

Starke Medienlandschaft f\u00fcr starke Marken<\/h4>

Annette Calandrini
<\/strong>OWM Vorstand
Senior Media Manager
FERRERO MSC GmbH & Co KG<\/p>

Florian Bluhm<\/strong>
OWM Vorstand
Business Lead Marketing Data Activation
CEWE Stiftung & Co. KGaA<\/p>

Lennart Harendza
<\/strong>Gesch\u00e4ftsf\u00fchrer & Chief Revenue Officer
Seven.One Media<\/p>

Daniel P\u00f6lkemann<\/strong>
Stellv. Vorsitzender \/ General Director
OVK \/ Media Impact GmbH & Co KG<\/p>

Anja Martensen<\/strong>
Senior Director, Client Services
The Trade Desk<\/p>

Matthias Sch\u00f6nwandt
<\/strong>Gesch\u00e4ftsf\u00fchrer Kaufland interact
Kaufland Stiftung & Co.KG<\/p>

Frank Vogel<\/strong>
CEO
Ad Alliance & Sky Media<\/p>

Moderation:\u00a0
Eva-Maria Schmidt
<\/strong>Chefredakteurin
HORIZONT<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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11:05\u201311:50 | Break<\/h5>

Networking Break (incl. Coffee & Food)<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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11:55\u201312:35 | Insight<\/h5>

Messbarkeit als W\u00e4hrung – Welche KPIs Werbung wirklich relevant machen<\/h4>

Daniel Draenkow
<\/strong>OWM Vorstand
Leiter Media im Newsroom der Sparkassen Finanzgruppe
Deutschen Sparkassen- und Giroverband e.V.<\/p>

Daniel J\u00e4ger<\/strong>
OWM Schatzmeister
Head of Group Media
Deutsche Telekom AG<\/p>

Mike Follet<\/strong>
CEO
LUMEN Research<\/p>

Dimitri Herber<\/strong>
Gesch\u00e4ftsf\u00fchrer Marketing
Weischer.Cinema<\/p>

Kerstin Niederauer-Kopf
<\/strong>Vorsitzende der Gesch\u00e4ftsf\u00fchrung
AGF Videoforschung<\/p>

David Roland<\/strong>
General Manager GBS DACH
TikTok<\/p>

Julia Sch\u00f6rner<\/strong>
Vice President Disney Advertising GSA
The Walt Disney Company<\/p>

Moderation:
Rolf Schr\u00f6ter<\/strong>
Chefredakteur
W&V<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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12:40\u201313:15 | Break<\/h5>

Die neue Social Media Realit\u00e4t: Algorithmen zersplittern. Communities entstehen. Marken m\u00fcssen lernen zu navigieren.<\/h4>

Giuseppe Fiordispina<\/strong>
OWM Vorstand
Marketing Director
CUPRA SEAT Deutschland GmbH<\/p>

Patrick Swientek<\/strong>
OWM Vorstand
Global Director Platforms & Services \u2013 Integrated Brand Communication
Danone Deutschland GmbH<\/p>

Marianne Stroehmann<\/strong>
Managing Director Enterprise & Site Lead Google Hamburg
Google Deutschland GmbH<\/p>

Paulina Schumann<\/strong>
Co-Founder
charles & charlotte<\/p>

Oliver Wendt<\/strong>
Head of Enterprise Sales, DACH
Reddit<\/p>

Moderation:
Christian Rickens<\/strong>
Chefredakteur
brand eins<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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13:20\u201313:50 | Political Talk<\/h5>

Gebaut, um zu bleiben: Markenf\u00fchrung in volatilen und fragmentierten M\u00e4rkten<\/h4>

Kristina Bulle<\/strong>
OWM Vizevorsitzende
CMO DACH \u2013 Vice President Brand Building
Procter & Gamble Service GmbH<\/p>

Christoph Weber<\/strong>
OWM Vorstand
Global President Marketing, Sales & R&D
Freudenberg Home and Cleaning Solutions<\/p>

Sitjn Mentrop-Huliselan<\/strong>
Vice President & Chief Marketing Officer
McDonald\u2019s Deutschland LLC<\/p>

Michael Schuld<\/strong>
Chief Marketing Officer (Group)
Media Markt Saturn Retail Group GmbH<\/p>

Moderation:
Wolfram Kons<\/strong>
Journalist, Moderator<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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13:50\u201315:00 | Wrap Up<\/h5>

Verabschiedung & Networking Lunch<\/h4>

Susanne Kunz<\/strong>
OWM Gesch\u00e4ftsf\u00fchrerin<\/p>

Maike Abel<\/strong>
OWM Vorsitzende
Digital & Corporate Marketing Director
Nestl\u00e9 Deutschland AG<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Agenda 2026 08:00\u201309:00 Networking Breakfast 09:00\u201309:15\u00a0 Herzlich willkommen zum OWM Summit 2026 Maike Abel OWM VorsitzendeNestl\u00e9 Deutschland AG 09:20\u201309:30\u00a0 The OWM Members\u2018 Voice: Trendbarometer 2026 Susanne KunzOWM Gesch\u00e4ftsf\u00fchrerin 09:35\u201309:55 Beyond our Bubble: Perspective Shift Stefan M\u00f6llingRMS. Der Audiovermarkter. Julie Potash SlavinMS, LMFT I aka DJ Hesta Prynn 10:00\u201310:20 Trained on Us, Why Humans Own the […]<\/p>\n","protected":false},"author":143,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-36234","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAgenda 2026 - OWM Summit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/owm-summit.de\/en\/agenda-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agenda 2026 - OWM Summit\" \/>\n<meta property=\"og:description\" content=\"Agenda 2026 08:00\u201309:00 Networking Breakfast 09:00\u201309:15\u00a0 Herzlich willkommen zum OWM Summit 2026 Maike Abel OWM VorsitzendeNestl\u00e9 Deutschland AG 09:20\u201309:30\u00a0 The OWM Members\u2018 Voice: Trendbarometer 2026 Susanne KunzOWM Gesch\u00e4ftsf\u00fchrerin 09:35\u201309:55 Beyond our Bubble: Perspective Shift Stefan M\u00f6llingRMS. 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