{"id":33720,"date":"2024-10-08T11:36:09","date_gmt":"2024-10-08T09:36:09","guid":{"rendered":"https:\/\/owm-summit.de\/?page_id=33720"},"modified":"2025-10-28T12:10:40","modified_gmt":"2025-10-28T11:10:40","slug":"agenda","status":"publish","type":"page","link":"https:\/\/owm-summit.de\/en\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"
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Agenda 2025<\/h1>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Future Ready?!<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Am 5. November dreht sich beim OWM Summit alles um die zentrale Frage:
Was bedeutet \u201eFuture Ready\u201c f\u00fcr den deutschen Werbemarkt?<\/p>

Wie k\u00f6nnen sich Marken, Medien und Agenturen heute zukunftssicher aufstellen? Welche Impulse braucht die Branche, um den Herausforderungen von morgen aktiv zu begegnen?<\/p>

Freu dich auf einen Tag voller Inspiration: mit spannenden Speakern, innovativen Cases, frischen Perspektiven und viel Raum f\u00fcr Austausch auf Augenh\u00f6he.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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08:00\u201309:00<\/span><\/h5>

Networking Breakfast<\/span><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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09:00\u201309:35 | Summit Opening<\/h5>\n

Herzlich willkommen zum OWM Summit 2025<\/h4>\n

Maike Abel<\/strong>
Vorsitzende OWM
Digital & Corporate Marketing Director Nestl\u00e9 Deutschland AG<\/p>\n

Susanne Kunz
<\/strong>Gesch\u00e4ftsf\u00fchrerin 
OWM<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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09:35\u201310:00 | Opening Keynote<\/h5>

Wie Future Ready ist Deutschland im internationalen Vergleich?<\/h4>

B\u00e9atrice Guillaume-Grabisch<\/strong>
Former Nestl\u00e9 Executive Vice-President, Corporate Group HR and Business Services
L’Or\u00e9al Board & Audit Committee Member<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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09:35\u201310:00 | Opening Keynote<\/h5>

Wie Future Ready ist Deutschland im internationalen Vergleich?<\/h4>

B\u00e9atrice Guillaume-Grabisch<\/strong>
Former Nestl\u00e9 Executive Vice-President, Corporate Group HR and Business Services
L’Or\u00e9al Board & Audit Committee Member<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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10:00\u201310:45 | Open Web Panel<\/h5>

Wie\u00a0machen\u00a0wir\u00a0das Open Web Future Ready:\u00a0\u200b
Neue L\u00f6sungen f\u00fcr ein demokratisiertes Open Web\u200b<\/h4>

Kristina Bulle<\/strong>
Stellvertretende Vorsitzende OWM
CMO DACH – Vice President Brand Building
Procter & Gamble Service GmbH<\/p>

Kristian Meinken<\/strong>
CEO
pilot Agenturgruppe \u200b<\/p>

Carsten Schwecke
<\/strong>Chief Commercial, Technology & Data Officer
RTL Deutschland<\/p>

Stefan M\u00f6lling
<\/strong>CEO
RMS. Der Audiovermarkter.<\/p>

Moderation:
Eva-Maria Schmidt<\/strong>
Chefredakteurin
HORIZONT<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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10:45\u201311:00 | Insight<\/h5>

Wieviel Transparenz brauchen wir in der digitalen Werbung?\u200b\u200b<\/h4>

Daniel Neuhaus
<\/strong>VP DACH
The Trade Desk<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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11:00\u201311:15 | Insight<\/h5>

Der menschliche Faktor in der KI-Revolution:
Erkenntnisse aus dem DV Global Insights Report\u200b\u200b\u200b<\/h4>

Andreas Neu
<\/strong>Lead Integrated Solutions Director
DoubleVerify<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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11:15\u201311:55 | Break<\/h5>

Networking Coffee Break<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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11:55\u201312:20 | Political Talk<\/h5>

Future Ready State?!
Wie Deutschland handlungsf\u00e4hig bleibt\u00a0<\/h4>

Peer Steinbr\u00fcck
<\/strong>Ehemaliger Deutscher Bundesminister f\u00fcr Finanzen, Mitinitiator der Initiative f\u00fcr einen handlungsf\u00e4higen Staat<\/p>

Im Gespr\u00e4ch mit:<\/strong><\/p>

Sebastian Matthes
<\/strong>Chefredakteur
Handelsblatt<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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12:20\u201312:35 | Insight<\/h5>

Navigating the New Media Frontier
Harnessing Data for Media Quality in an AI-Driven World<\/h4>

Patrick Stoltze
<\/strong>Country Manager Zentral- und Osteuropa
Integral Ad Science (IAS)<\/p>

Aliz\u00e9e Mega
<\/strong>Global Ad Tech Manager
Beiersdorf<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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12:35\u201313:25 | Brand Safety Panel<\/h5>\n

Werbung braucht Reichweite \u2013 aber zu welchem Preis? <\/h4>\n

Daniel J\u00e4ger
<\/strong>Schatzmeister OWM
Head of Media Deutsche Telekom AG<\/p>\n

Vesselina Markova-Kauffmann
<\/strong>Head of Fashion & E-Commerce
Pinterest Germany<\/p>\n

Ralf Hape
<\/strong>CEO
ARD MEDIA<\/p>\n

Lennart Harendza
<\/strong>Chief Revenue Officer
Seven.One Media<\/p>\n

Karin Ross
<\/strong>CEO
Publicis Media<\/p>\n

Moderation:
Rolf Schr\u00f6ter
<\/strong>Chefredakteur
w&v<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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13:25\u201313:40 | Insight<\/h5>\n

Lokaljournalismus als L\u00f6sung f\u00fcr Brand Safety: 
no hate, no fake, real trust<\/h4>\n

Markus Knall
<\/strong>Chefredakteur und Direktor Content
IPPEN.MEDIA<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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13:40\u201314:15 | CMO Panel<\/h5>

Future Ready Marketing?!
Wie Brand Leader\u00a0heute\u00a0die Zukunft gestalten<\/h4>

Yvonne Wutzler
<\/strong>Chief Brand Officer
Catrice & cosnova<\/p>

Steffen Zeller
<\/strong>CMO
R\u00fcgenwalder M\u00fchle<\/p>

Alexandra Megid<\/strong>
Group Marketing Director
Bahlsen<\/p>

Moderation:<\/div>
Susanne Kunz<\/strong><\/div>
Gesch\u00e4ftsf\u00fchrerin<\/div>
OWM<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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14:15\u201314:35 | Closing Keynote<\/h5>

Futureproof your brand\u200b<\/h4>

Ulrich Klenke
<\/strong>Chief Brand Officer
Deutsche Telekom AG<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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14:35\u201314:45 | Wrap Up<\/h5>\n

Wrap Up & Verabschiedung<\/h4>\n

Susanne Kunz<\/strong>
Gesch\u00e4ftsf\u00fchrerin
OWM<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Host of the Day:
Wolfram Kons
<\/strong>Journalist, Moderator<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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14:45\u201315:30 | Get Together<\/h5>

Networking Lunch\u200b<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Der Ablauf im \u00dcberblick:<\/h1>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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4. November | 17:30\u00a0 (Invitation only)<\/span><\/h5>

CMO & Marketing Leaders Pre-Event<\/span><\/h4>

Ein exklusiver Auftakt f\u00fcr CMOs & Marketing Leaders zum pers\u00f6nlichen Austausch und Kennenlernen der OWM Mitglieder-Community vor dem offiziellen Beginn der Advertisers\u2018 Night.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. November | 19:00\u00a0 <\/span><\/h5>

Advertisers\u00b4Night<\/span><\/h4>

Abends \u00f6ffnen sich die T\u00fcren der Alten M\u00fcnze f\u00fcr einen besonderen Auftakt: Wir feiern, netzwerken und genie\u00dfen das Wiedersehen mit dem Who\u2019s Who unserer Branche \u2013 ganz entspannt und in guter Gesellschaft.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5. November | 08:00\u201315:30<\/span><\/h5>

OWM Summit<\/span><\/h4>

Gemeinsam machen wir uns Gedanken zum diesj\u00e4hrigen Motto des OWM Summits \u201eFuture Ready?!\u201c. Erlebe einen Tag voller Ideen, Insights und Inspiration. Mit Vortr\u00e4gen namhafter Speaker, frischen Denkans\u00e4tzen und jeder Menge Gespr\u00e4chsstoff rund um die Zukunft unserer Branche.<\/p>

Dich erwarten neue Perspektiven, fundierte Einblicke und die Gelegenheit zum Austausch \u2013 sch\u00f6n, wenn du dabei bist.<\/p>

Ort:\u00a0Alte M\u00fcnze, Berlin<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Agenda 2025 Future Ready?! Am 5. November dreht sich beim OWM Summit alles um die zentrale Frage:Was bedeutet \u201eFuture Ready\u201c f\u00fcr den deutschen Werbemarkt? Wie k\u00f6nnen sich Marken, Medien und […]<\/p>","protected":false},"author":143,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-33720","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAgenda - OWM Summit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/owm-summit.de\/en\/agenda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agenda - OWM Summit\" \/>\n<meta property=\"og:description\" content=\"Agenda 2025 Future Ready?! Am 5. 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