{"id":30869,"date":"2023-08-31T16:02:00","date_gmt":"2023-08-31T14:02:17","guid":{"rendered":"https:\/\/owm-summit.de\/programm-2\/"},"modified":"2023-10-25T11:09:34","modified_gmt":"2023-10-25T09:09:34","slug":"programmalt-2","status":"publish","type":"page","link":"https:\/\/owm-summit.de\/en\/programmalt-2\/","title":{"rendered":"Programmtext"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"30869\" class=\"elementor elementor-30869\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bcbea87 elementor-section-content-middle elementor-section-stretched elementor-section-full_width elementor-section-height-min-height headersection elementor-section-items-stretch elementor-section-height-default\" data-id=\"bcbea87\" data-element_type=\"section\" 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class=\"elementor-element elementor-element-a38878c elementor-align-right elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"a38878c\" data-element_type=\"widget\" title=\"Registrierung\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span id=\"a38878c\"><\/span>\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action:action=popup:open&settings=eyJpZCI6IjI0MjgyIiwidG9nZ2xlIjpmYWxzZX0=\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-align-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Men\u00fc<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b330980 elementor-view-stacked elementor-widget__width-auto elementor-hidden-mobile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"b330980\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span id=\"b330980\"><\/span>\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#elementor-action:action=popup:open&settings=eyJpZCI6IjI0NDE3IiwidG9nZ2xlIjpmYWxzZX0=\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-share-alt\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17719fb1 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"17719fb1\" data-element_type=\"section\" 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elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b1d77e elementor-widget elementor-widget-image\" data-id=\"4b1d77e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span id=\"4b1d77e\"><\/span>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1900\" height=\"800\" src=\"https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2023\/09\/Slider.png\" class=\"attachment-full size-full wp-image-30960\" alt=\"\" srcset=\"https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2023\/09\/Slider.png 1900w, https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2023\/09\/Slider-300x126.png 300w, https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2023\/09\/Slider-1024x431.png 1024w, https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2023\/09\/Slider-768x323.png 768w, https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2023\/09\/Slider-1536x647.png 1536w, https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2023\/09\/Slider-18x8.png 18w, https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2023\/09\/Slider-50x21.png 50w, https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2023\/09\/Slider-36x15.png 36w, https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2023\/09\/Slider-48x20.png 48w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8fd236 elementor-widget elementor-widget-heading\" data-id=\"a8fd236\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span id=\"a8fd236\"><\/span><h2 class=\"elementor-heading-title elementor-size-default\">Programm<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ec2fba9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec2fba9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-72c0c12\" data-id=\"72c0c12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1329ca7 elementor-widget elementor-widget-text-editor\" data-id=\"1329ca7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span id=\"1329ca7\"><\/span>\t\t\t\t<p>In einer Welt, die sich rasch ver\u00e4ndert, stehen wir am Wendepunkt des Marketings. Technologische Innovationen, K\u00fcnstliche Intelligenz, eine disruptive Arbeitswelt und sich wandelnde Marktbedingungen haben einen tiefgreifenden Einfluss auf die Art und Weise, wie wir unsere Marken-Botschaften verbreiten und Beziehungen zu Konsumierenden aufbauen. Gemeinsam werden wir auf dem diesj\u00e4hrigen OWM Summit die Schnittstellen zwischen Menschen und Maschinen im Marketing beleuchten und untersuchen, wie M\u00e4rkte auf diese dynamische Landschaft reagieren.<\/p><p><strong>Maschinen<br \/><\/strong>Willkommen in einer \u00c4ra, in der K\u00fcnstliche Intelligenz (KI) nicht mehr nur eine Technologie ist, sondern ein integraler Bestandteil unseres Marketing-\u00d6kosystems. Von personalisierten Kundeninteraktionen bis hin zur datengesteuerten Entscheidungsfindung revolutioniert KI die Art und Weise, wie wir Marken aufbauen, Produkte bewerben und Gesch\u00e4ftsstrategien entwickeln. Tauchen Sie mit uns ein in die spannende Welt von KI im Marketing und erfahren Sie, wie diese Technologie unsere M\u00f6glichkeiten erweitert und gleichzeitig neue Herausforderungen mit sich bringt.<\/p><p><strong>Menschen<br \/><\/strong>In den kommenden Jahren stehen wir vor einer faszinierenden Transformation, die die Art und Weise, wie wir arbeiten und interagieren, nachhaltig ver\u00e4ndern wird. Von der zunehmenden Integration von Technologie und k\u00fcnstlicher Intelligenz bis hin zur Flexibilisierung von Arbeitsmodellen \u2013 gemeinsam werden wir erkunden, wie sich die Arbeitswelt neu gestaltet, um den Anforderungen einer dynamischen globalen Landschaft und den Anspr\u00fcchen der Arbeitnehmer gerecht zu werden.<\/p><p><strong>M\u00e4rkte<br \/><\/strong>In der sich rasch entwickelnden Gesch\u00e4ftswelt spielen politische Ver\u00e4nderungen eine zunehmend wichtige Rolle. Wir werfen einen Blick auf die kommenden politischen Verschiebungen, die das Marketing pr\u00e4gen werden. Von Werberegulierungen bis hin zu politischen Rahmenbedingungen f\u00fcr den Wettbewerbsstandort Deutschland &#8211; wir untersuchen, wie sich Unternehmen auf diese Ver\u00e4nderungen einstellen k\u00f6nnen, um erfolgreich zu navigieren.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-664f716 elementor-widget elementor-widget-heading\" data-id=\"664f716\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span id=\"664f716\"><\/span><h2 class=\"elementor-heading-title elementor-size-default\">Agenda<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-219d9d5 elementor-widget elementor-widget-heading\" data-id=\"219d9d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span id=\"219d9d5\"><\/span><h2 class=\"elementor-heading-title elementor-size-default\">9:00-16:30 Uhr<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3aa1b68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aa1b68\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ace3872\" data-id=\"ace3872\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb8fcba elementor-widget elementor-widget-text-editor\" data-id=\"bb8fcba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span id=\"bb8fcba\"><\/span>\t\t\t\t<ul>\n \t<li>Keynote-Vortr\u00e4ge von renommierten Experten<\/li>\n \t<li>Diskussionsrunden mit Q&amp;A\u00b4s<\/li>\n \t<li>Interviews<\/li>\n \t<li>Fallstudien und Praxisbeispiele<\/li>\n \t<li>Masterclasses<\/li>\n \t<li>Networking-M\u00f6glichkeiten<\/li>\n<\/ul> <\/br>\n<strong><a style=\"color: #ffd500\">Seien Sie dabei, wenn wir gemeinsam einen Blick auf die Zukunft des Marketings werfen.<\/br>\nWir freuen uns auf eine inspirierende und bereichernde Veranstaltung.<\/a>\n<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d91d5b elementor-widget elementor-widget-spacer\" data-id=\"7d91d5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span id=\"7d91d5b\"><\/span>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd7380d elementor-section-full_width elementor-section-height-min-height mainfooter elementor-section-content-top elementor-section-items-top elementor-section-height-default\" data-id=\"cd7380d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;bottom&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ac1503\" data-id=\"7ac1503\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44178fe elementor-widget elementor-widget-image-carousel\" data-id=\"44178fe\" data-element_type=\"widget\" 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id=\"44178fe\"><\/span>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 15\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/elementor\/thumbs\/AdallianceRGB-q8kxom7eagv3s0x31gz8u69bzyz628bd5c8oqzbcpo.jpg\" alt=\"AdallianceRGB\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 15\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/elementor\/thumbs\/amazon-100-1-pv2xycp8tyt7gtrbuginb6nd1x1iy9b1nrwi70ndi4.jpg\" alt=\"amazon-100\" \/><div 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Technologische Innovationen, K\u00fcnstliche Intelligenz, eine disruptive Arbeitswelt und sich wandelnde Marktbedingungen haben einen tiefgreifenden Einfluss [&hellip;]<\/p>","protected":false},"author":23,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-30869","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programmtext - OWM Summit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/owm-summit.de\/en\/programmalt-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmtext - OWM Summit\" \/>\n<meta property=\"og:description\" content=\"Men\u00fc Programm In einer Welt, die sich rasch ver\u00e4ndert, stehen wir am Wendepunkt des Marketings. 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