{"id":28093,"date":"2021-10-27T16:05:00","date_gmt":"2021-10-27T14:05:42","guid":{"rendered":"https:\/\/owm-summit.de\/startseite-2\/"},"modified":"2026-10-21T13:44:29","modified_gmt":"2026-10-21T11:44:29","slug":"startseite","status":"publish","type":"page","link":"https:\/\/owm-summit.de\/en\/","title":{"rendered":"Willkommen"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"28093\" class=\"elementor elementor-28093\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-519fc53 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"519fc53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-518a730\" data-id=\"518a730\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd90ccf elementor-invisible elementor-widget elementor-widget-image\" data-id=\"dd90ccf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span id=\"dd90ccf\"><\/span>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"691\" height=\"691\" src=\"https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2025\/08\/OWM-Summit-Bubble.png\" class=\"attachment-full size-full wp-image-35708\" alt=\"\" srcset=\"https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2025\/08\/OWM-Summit-Bubble.png 691w, https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2025\/08\/OWM-Summit-Bubble-300x300.png 300w, https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2025\/08\/OWM-Summit-Bubble-150x150.png 150w, https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2025\/08\/OWM-Summit-Bubble-12x12.png 12w, https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2025\/08\/OWM-Summit-Bubble-50x50.png 50w, https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2025\/08\/OWM-Summit-Bubble-36x36.png 36w, https:\/\/owm-summit.de\/wp-content\/uploads\/sites\/36\/2025\/08\/OWM-Summit-Bubble-48x48.png 48w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b157847 elementor-widget__width-initial elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b157847\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span id=\"b157847\"><\/span>\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon elementor-animation-grow\" href=\"#willkommen\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-down\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13a75ef elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"13a75ef\" data-element_type=\"section\" id=\"willkommen\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b701e3\" data-id=\"9b701e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0681b51 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0681b51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span id=\"0681b51\"><\/span>\t\t\t\t<h4 style=\"text-align: left\">Warnung vor Phishing-Mails zum OWM Summit 2026<\/h4><p style=\"text-align: left\">Derzeit kursieren betr\u00fcgerische E-Mails, die im Namen der OWM zum OWM Summit versendet werden. Bitte klickt nicht auf verd\u00e4chtige Links, \u00f6ffnet keine unbekannten Anh\u00e4nge und gebt keine pers\u00f6nlichen Daten weiter. Pr\u00fcft im Zweifelsfall den Absender oder kontaktiert direkt die OWM-Gesch\u00e4ftsstelle.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dffc444 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dffc444\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bac9dc7\" data-id=\"bac9dc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be5fb34 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"be5fb34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span id=\"be5fb34\"><\/span>\t\t\t\t<div dir=\"ltr\">\n<h1 data-start=\"197\" data-end=\"280\"><span class=\"TextRun SCXW54215803 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW54215803 BCX0\">OWM Summit 2026<br><\/span><\/span><span class=\"TextRun SCXW54215803 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW54215803 BCX0\">Erfolgreiche Markenf\u00fchrung.&nbsp;<\/span><\/span> <span class=\"LineBreakBlob BlobObject DragDrop SCXW54215803 BCX0\"><span class=\"SCXW54215803 BCX0\">&nbsp;<\/span><br class=\"SCXW54215803 BCX0\"><\/span><span class=\"TextRun SCXW54215803 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW54215803 BCX0\">Vernetzt. Und zukunftsf\u00e4hig.<\/span><\/span><\/h1>\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf5afc2 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"bf5afc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span id=\"bf5afc2\"><\/span>\t\t\t\t<div dir=\"ltr\"><h1 data-start=\"197\" data-end=\"280\"><span class=\"TextRun SCXW54215803 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW54215803 BCX0\">OWM Summit 2026<br \/><\/span><\/span><span class=\"TextRun SCXW54215803 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW54215803 BCX0\">Erfolgreiche Markenf\u00fchrung.\u00a0<\/span><\/span> <span class=\"LineBreakBlob BlobObject DragDrop SCXW54215803 BCX0\"><span class=\"SCXW54215803 BCX0\">\u00a0<\/span><br class=\"SCXW54215803 BCX0\" \/><\/span><span class=\"TextRun SCXW54215803 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW54215803 BCX0\">Vernetzt. <br \/>Und zukunftsf\u00e4hig.<\/span><\/span><\/h1><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4680347 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4680347\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span id=\"4680347\"><\/span>\t\t\t\t<p>Die Welt der Markenf\u00fchrung ver\u00e4ndert sich rasant. K\u00fcnstliche Intelligenz, neue Technologien, Daten und eine fragmentierte Medienlandschaft er\u00f6ffnen neue M\u00f6glichkeiten und stellen Werbungtreibende vor neue Herausforderungen.<\/p><p><b>Wie bleibt Werbung relevant? Wie entsteht Vertrauen? Und wie gelingt erfolgreiche Markenf\u00fchrung in einer zunehmend vernetzten Welt?<\/b><\/p><div>Der Summit bringt die Entscheider der Branche zur Meinungsbildung, zum Austausch und Br\u00fcckenbauen zusammen. Hier treffen Perspektiven aus Marken, Medien, Plattformen und Technologie aufeinander. Inspirierende Keynotes, kontroverse Diskussionen und neue Impulse schaffen Orientierung, st\u00e4rken den Austausch und bringen gemeinsame L\u00f6sungen voran.<\/div><div>\u00a0<\/div><div><p>Denn die Zukunft erfolgreicher Werbung entsteht nicht im Alleingang. Sie braucht Transparenz, Vertrauen und starke Partnerschaften.<\/p><\/div><div><b>F\u00fcr starke Marken. F\u00fcr eine zukunftsf\u00e4hige Branche.<\/b><\/div><div>\u00a0<\/div><p>Der <a href=\"https:\/\/owm-summit.de\/en\/tickets\/\"><strong>Ticketshop<\/strong><\/a> ist ab sofort ge\u00f6ffnet! Sichere dir jetzt dein Ticket und sei dabei, wenn sich am <strong>03. und 04. November 2026<\/strong> das Who&#8217;s Who der deutschen Werbe- und Medienbranche in Berlin trifft.<\/p><p class=\"p1\">Auf dieser Seite findest Du die aktuelle <a href=\"https:\/\/owm-summit.de\/en\/agenda-2026\/\"><span style=\"text-decoration: underline\"><strong>Agenda<\/strong><\/span><\/a> und unsere <a href=\"https:\/\/owm-summit.de\/en\/speaker-2026\/\"><span style=\"text-decoration: underline\"><strong>Speaker<\/strong><\/span><\/a>. Wer auf dem Laufenden bleiben m\u00f6chte: Auf unserem <strong><a href=\"https:\/\/www.linkedin.com\/company\/owm-organisation-werbungtreibende-im-markenverband\" target=\"_blank\" rel=\"noopener\">LinkedIn-Channel<\/a><\/strong> teilen wir alle relevanten News und Eindr\u00fccke.<\/p><p>Direkt am Potsdamer Platz erwartet dich 2026 unsere <a href=\"https:\/\/owm-summit.de\/en\/location\/\"><strong>neue Summit-Location \u201eThe Tunnel\u201c<\/strong><\/a>, die den passenden Rahmen f\u00fcr Austausch, Inspiration und Networking bietet.<\/p><p>Du m\u00f6chtest schon heute Summit-Feeling erleben? Dann schau dir unser Highlight-Video mit den sch\u00f6nsten Momenten des OWM Summit 2025 an \u2013 und freu dich mit uns auf zwei inspirierende Tage voller neuer Perspektiven, spannender Begegnungen und zukunftsweisender Impulse.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64e8d65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64e8d65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41aa260\" data-id=\"41aa260\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ce0f2c elementor-widget elementor-widget-video\" data-id=\"5ce0f2c\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"cc_cookie_untouch\">\t\t\t<div class=\"video_wrapper\" style=\"background-image: url(); height:auto; aspect-ratio:16\/9;\">\n\t\t\t\t<div class=\"video_trigger\" data-source=\"\" style=\" height:auto;\">\n\t\t\t\t\t\t\t\t\t<i aria-label=\"hidden\" class=\"fa fas fa-frown\"><\/i>\n                \t\t\t\t\t<p class=\"text-center\">\n\t\t\t\t\t\tBy using this element, you agree that your data will be transmitted to external services (https:\/\/vimeo.com\/) and that you have read our <a href=\"https:\/\/owm-summit.de\/en\/datenschutz\/\" target=\"_blank\" title=\"privacy policy\">privacy policy<\/a>.\t\t\t\t\t<\/p>\n\t\t\t\t\t<input type=\"button\" class=\"btn elementor-button elementor-size-sm\" value=\"Accept\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"video_layer\">\n\t\t\t\t<span id=\"5ce0f2c\"><\/span>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1158772989?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t\t<!--<iframe width=\"100%\" height=\"100%\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" style=\"width:100%; height:auto; aspect-ratio:16\/9;\" data-src=\"https:\/\/vimeo.com\/1158772989?fl=pl&amp;fe=sh?autoplay=&amp;loop=&amp;rel=&amp;showinfo=\">\n\t\t\t\t\t<\/iframe>-->\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Warnung vor Phishing-Mails zum OWM Summit 2026 Derzeit kursieren betr\u00fcgerische E-Mails, die im Namen der OWM zum OWM Summit versendet werden. Bitte klickt nicht auf verd\u00e4chtige Links, \u00f6ffnet keine unbekannten Anh\u00e4nge und gebt keine pers\u00f6nlichen Daten weiter. Pr\u00fcft im Zweifelsfall den Absender oder kontaktiert direkt die OWM-Gesch\u00e4ftsstelle. OWM Summit 2026Erfolgreiche Markenf\u00fchrung.&nbsp; &nbsp;Vernetzt. Und zukunftsf\u00e4hig. OWM [&hellip;]<\/p>\n","protected":false},"author":143,"featured_media":0,"parent":0,"menu_order":18,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-28093","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Willkommen - OWM Summit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/owm-summit.de\/en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Willkommen - OWM Summit\" \/>\n<meta property=\"og:description\" content=\"Warnung vor Phishing-Mails zum OWM Summit 2026 Derzeit kursieren betr\u00fcgerische E-Mails, die im Namen der OWM zum OWM Summit versendet werden. Bitte klickt nicht auf verd\u00e4chtige Links, \u00f6ffnet keine unbekannten Anh\u00e4nge und gebt keine pers\u00f6nlichen Daten weiter. Pr\u00fcft im Zweifelsfall den Absender oder kontaktiert direkt die OWM-Gesch\u00e4ftsstelle. OWM Summit 2026Erfolgreiche Markenf\u00fchrung.&nbsp; &nbsp;Vernetzt. Und zukunftsf\u00e4hig. 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